A Holistic Guide to Online Marketing: SEO - User Experience - Conversion - Paperback

by Joey Donovan Guido (Author)

What would you think if you went to the doctor for an annual physical and he or she only checked your right arm and your left foot? That's not a full physical, right? There's a lot more that needs to be done in order to make sure you're functioning properly -- as a whole.

It's the same with online marketing. It has to be looked at holistically, as one. Yet most of the time this is not the case. Instead, each facet of online marketing is often addressed in a silo, disassociated from the rest. This often results in fractured and ineffective online initiatives that leave organizations feeling frustrated.

A Holistic Guide to Online Marketing provides a global view of online marketing, looking at your website, blog and social media efforts as a whole.

First, we discuss three major disciplines -- search engine optimization, user experience and conversion -- to give you a solid understanding of what each of these disciplines are, and why they're important.

Then, we dive into a practical approach on how to APPLY each of these disciplines to your website, blog and social media efforts, respectively. The book is chock-full of actionable steps on how to assess your website, blog and social media -- and make meaningful improvements.

"This is a must-read crash course for online marketing. Author Joey Donovan Guido keeps your attention with illustrative stories and entertaining metaphors, while backing up his advice about SEO, user experience and conversion with concrete research. Even digitally-savvy practitioners like myself will find themselves making a list of critical things to improve upon."

-- Drew Neisser, Founder & CEO of Renegade LLC, author, host of Renegade Thinkers Unite podcast