AI for People and Business: A Framework for Better Human Experiences and Business Success - Paperback

by Alex Castrounis (Author)

If you're an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. You'll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis, founder and CEO of Why of AI, Northwestern University Adjunct, advisor, and former IndyCar engineer and data scientist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business.

AI is exciting, powerful, and game changing--but too many AI initiatives end in failure. With this book, you'll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. You'll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products.

• Use the book's AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI
• Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users
• Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity
• Understand the importance of executive leadership for pursuing AI initiatives

"A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization." - Dan Park, GM & Director, Uber

"Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us." - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend

Author Biography

Alex Castrounis is the founder and CEO of Why of AI and the author of AI for People and Business. He is also an adjunct for Northwestern University's Kellogg / McCormick MBAi program, where he created and teaches the program's core AI and machine learning course. Alex has spent the last two decades advising businesses of all sizes, from startups to Fortune 100s, on how to use data, analytics, and technology to drive business and customer success. A significant part of his work has been helping companies embed artificial intelligence, machine learning, and data science into every facet of their decision-making, operations, and products.Outside of work, Alex is a husband and cat dad. https: //www.whyofai.com