American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle - Paperback
$57.74
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American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle - Paperback
$57.74
by James Kaster (Author)
Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the "Personal Luxury Car." Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the owner's individuality and ego to the world. From the author of "Those 80s Cars", this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle.
Number of Pages: 94
Dimensions: 0.24 x 11 x 8.5 IN
Publication Date: January 09, 2011
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