Behavioral Economics: Empowering Youth to Make Smart Choices - Paperback

by Jim Wasserman (Author), Jiab Wasserman (Author)

Kids today are in a media-saturated environment. Even as they are first discovering who they are and learning about the greater world, they are nudged and swayed by media. To help empower children to be resilient and have more self-guidance in their development, we have written a two-book series about choice-making. This book explores the general process of how we make choices, from consciously rational to subconsciously emotional. Through exploratory lessons supplied in each chapter, kids learn the techniques of effective choice-making so that they have the tools to stand against outside sways.

Author Biography

Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students.
Jiab Wasserman is a former industrial engineer and bank executive, becoming a vice president at Bank of America. Since retiring, she has become a trail blazer in advocating for gender, ethnic, and immigrant equity in the workplace and in education. She has written about the financial world and financial practices for several years and continues to be a regular contributor on the subject.