Boost Your Marketing Roi: A Systematic Approach to Get Better Results - Paperback

by Miriam Van Heusden (Author)

An effective marketing strategy attracts customers and brings in more revenue - but it is only when you plan, implement, track, measure and report on all marketing activities that you will know what actually works.

Boost Your Marketing ROI is a straightforward guide to a proven five-step methodology that helps you create a personalised, end-to-end marketing system. It gives you the tools and techniques that will enable you to evaluate your efforts, generate reports for review and analysis, and make fact-based decisions that improve the performance of your business.

Learn how to:

• Develop a tailored marketing plan perfectly suited to reach your audience
• Generate ideas to promote your business
• Measure and improve the performance of your campaigns
• Automate and delegate tasks
• Choose and benefit from the right forecasting methods
• Inspire innovation and stand out from the crowd

Author Biography

Miriam van Heusden is a restaurateur, business coach and certifi-ed professional vocational trainer with a background in business. She is the founder and CEO of Maralytics, a platform that tracks and reports on marketing performance. She is passionate about the power of data to enable business owners to make the right decisions and achieve better business results. Learn more at www.maralytics.com