Challenger Brand Marketing(R) - Paperback
$20.18
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Challenger Brand Marketing(R) - Paperback
$20.18
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by Craig Alexander (Author), John Gumas (Author)
Challenger Brand Marketing(R) was written to be more than simply a follow-up to our first book, Marketing Smart. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by "Gorilla" competitors-those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.
Number of Pages: 174
Dimensions: 0.37 x 9 x 6 IN
Publication Date: February 07, 2023
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