Consumer Psychology - Paperback
$66.67
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This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: - Memory and learning
- Perception and attention
- Emotions
- Decision making
- Motivation
- Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: - Motives for and consequences of sharing in a social media environment
- Online gaming and online customized advertising
- Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
Consumer Psychology - Paperback
$66.67
by McLeod (Author)
- Why do people behave and think the way they do?
- What makes people choose certain products and services?
- How does consumption affect our everyday lives?
This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: - Memory and learning
- Perception and attention
- Emotions
- Decision making
- Motivation
- Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: - Motives for and consequences of sharing in a social media environment
- Online gaming and online customized advertising
- Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
Number of Pages: 338
Dimensions: 0.7 x 9.61 x 6.69 IN
Publication Date: August 02, 2019
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