Cosplay Marketing & PR 101: Startup Essentials for Growing Your Cosplay Brand - Paperback

by Philip Odango (Author)

So you want to be a Cosplay Entrepreneur? Cosplay Marketing and PR 101 establishes the startup principles of building a brand, creating value and cultivating engagement as a cosplay entrepreneur. With over 15 years of experience in marketing and public relations, award-winning cosplayer Philip Odango shares insight, exercises and working documents in this original learning pathway to equip enterprising cosplayers, photographers and artists in their professional journey. From creating an online presence, to developing a strategic content plan and deploying a press release, this 101-level workbook is an essential part of any cosplayer entrepreneur's professional acumen. Cosplay Marketing & PR 101 is the first book in his Cosplay Professional Development Series

Author Biography

Philip Odango is an accomplished actor, artist, designer, event producer and marketing professional. He has spent the last decade directing and producing over two dozen stage productions, and is known for his award-winning cosplay work as Canvas Cosplay. With over 15 years of leadership roles in communications, non-profit fundraising, advertising and federal work, and as a certified project manager and active member of the Public Relations Society of America, Philip strives to empower cosplayers worldwide to strengthen their professional development. He has appeared as an invited guest, costume contest judge and presenter in many conventions worldwide, and his costumes have been featured by Marvel and Disney, in national media outlets such as The New York Times, Good Morning America, The Disney Channel, The Chicago Tribune and Forbes Magazine and in industry media including Cosplay Culture Magazine, Cosplay in America, Kotaku and Fashionably Geek. Cosplay Marketing & PR 101 is the first book in his Cosplay Professional Development Series