Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences - Paperback
$38.92
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Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences - Paperback
$38.92
by Drew Davidson (Author), Et Al (Author)
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
Number of Pages: 294
Dimensions: 0.62 x 9.69 x 7.44 IN
Publication Date: April 13, 2010
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