Customer Experience Management: How to Design, Integrate, Measure and Lead - Paperback
by Nihat Tavsan (Author), Can Erdem (Author)
We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?
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