Enabling Competitive Advantage: Realising the Promise of Enabling Technology - Paperback

by Errol Clive Ashwell (Author)

FIRST AND FOREMOST, THIS IS A BOOK ABOUT GAINING COMPETITIVE ADVANTAGE IN BUSINESS. MORE SPECIFICALLY, IT IS ABOUT GAINING COMPETITIVE ADVANTAGE THROUGH THE SUCCESSFUL IMPLEMENTATION OF APPROPRIATE ENABLING TECHNOLOGIES. Every technology out there makes a promise to drive significant improvements in your business in one way or another. The trick is ensuring that the promise is realised. While one often hears of failed technology initiatives, this book will explain how it is possible to guarantee a successful technology implementation and the resultant return on investment. Success is not determined by luck or chance - it is a choice. So whether you are a manager or leader, this book will show you how to minimise the risks and guarantee not just practical benefits, but meaningful competitive advantage from an investment in enabling technology.

Author Biography

ERROL ASHWELL With the exception of a couple of years mistaken in the belief that a career as a Naval Officer would be the thing for him, Errol has spent his entire career in the realm of enabling technologies. Errol has played a role in seeing hundreds of organisations large and small realise the promise of enabling technologies. Organisations that have gained competitive advantage from achieving giant leaps in performance and capability. Over the years he has made a particular study of why many organisations are successful in implementing enabling technologies, while others fail. It is that learning that led to the development of his recipe for ensuring success - the recipe that he shares in this book.