Getting It Right!: Lessons on Insight-Driven Marketing Strategy - Paperback

by Jonathan R. Weiner (Author)

Getting it Right! is not another book of "Marketers marketing to Marketers." Getting It Right! is about taking the right and necessary steps to create a customer-centric marketing strategy. Part personal journey and part practical advice, Getting It Right! presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth. Throughout eleven content-specific chapters, author Jonathan Weiner presents you with his "Wheel of Fortune." With Getting It Right!, you'll learn that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it. CEOs and CMO's will want their teams to be well versed in the basics of customer-centric marketing and innovation. The private equity world will want to ensure their investments are building the right product-market fit. Essential for the marketing researcher who needs to guide their marketing partners and clients to be customer-centric. Essential for the marketer who needs to build a strategy that will work with their most valuable consumers. Drawing from Jonathan's experience, he presents lessons learned and watch-outs from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world. This book will help the marketing researcher who needs to guide their marketing partners and clients to be customer-centric and help the marketer who needs to build strategy that will work with their most valuable consumers.No matter who you are, a CEO or a brand manager, to be customer-centric ensures you are building the right product-market fit."Weiner successfully weaves in wit, wisdom, and decades of experience to create a "go-to" book for marketers, market researchers, and, indeed, anyone in marketing trying to get it right." -David Morse, CEO of New American Dimensions"A comprehensive view of marketing strategy with the customer front and center. As it should be. That's getting it right. As Peter Drucker said, 'The purpose of business is to create and keep a customer.' Based on years of building deep knowledge, expertise, and practical application, Jonathan Weiner's approach demonstrates how customer-centricity can help you be disciplined to unlock creativity in a way that creates even more value for your customers and, therefore, your business." - Kathy Oneto, Founder and CEO of The Agency OnetoWeiner has been described as an innovative thinker and marketer with deep experience leading and building talent driving to highly effective strategies by Paul Witkay, Founder and CEO of the Alliance for Chief Executives at the end of the year, a percentage of the royalties for each book sold will be contributed to the ACLU and Feeding America. To learn more, go to https: //www.gettingitrightbook.comNOW MARKED DOWN OFF ORIGINAL PRICE FOR 30 DAYS.