Guide to Spa Success: An Essential Manual for Spa Directors, Salon Managers and Owners in the Beauty Industry - Paperback

by Adrienne Memmoli (Author)

Adrienne Memmoli's "Guide to Spa Success" is a must-have reference manual containing Spa and Salon industry secrets in branding, marketing, and promotions. It is an insightful guide to getting the most business out of your day-to-day operations. Adrienne shares a wealth of knowledge from her twenty-year tenure in the Beauty Industry. She directed prestigious Spas and Salons in South Florida including The Trump Spa at Mar-a-Lago, The Polo Club of Boca Raton, The Hyatt Regency Pier Sixty-Six, Le Meridien Hotel, Woodfield Country Club and Boca West Country Club. Adrienne also launched her own line of skincare in January 2013. The manual, condensed into 84 pages of easy to follow, step by step instructions is perfect for the novice Spa and Salon Manager or the seasoned entrepreneur. Written from her personal perspective, "Guide to Spa Success" includes a myriad of creative and successful ways to drive business - increasing traffic in the door, and retail out the door! It is a reference manual that simplifies marketing for each month of the calendar year. "Guide to Spa Success" is a year-round guide full of creative and effective ideas to increase your business. A reference manual for those seeking a different perspective on marketing techniques. It contains illustrations designed to help visualize and execute ad campaigns. Learn how to incorporate media events and holidays into your monthly specials, introduce new services, sell retail and build and retain a substantial client base. "Guide to Spa Success" reveals insightful tactics to increase traffic in a variety of settings such as private Country Clubs, Hotels, and Day Spas.

Author Biography

Adrienne Memmoli has been in the luxury Spa Industry for over twenty years. An exciting and diverse career in South Florida, she managed and directed Spas and Salons in exclusive private Country Clubs and Hotels including The Trump Spa at Mar-a-Lago. Adrienne had the wonderful opportunity to provide five-star service and products to elite members, guests and celebrities. Adrienne's desire to share her wealth of knowledge from all her experiences in the Spa & Salon Industry prompted her to write a manual for Spa managers, directors and owners. The manual, "Guide to Spa Success" contains an endless supply of successful and easy to follow marketing, branding, and costumer service ideas. In January 2013, Adrienne launched her "Elite Concepts" skincare line with its premier product, D'va Du-Elite Moisture Serum. Adrienne co-developed the first private label skincare collection for Donald Trump at his world-famous Trump Spa at Mar-a-Lago in Palm Beach, Florida in 2001 and continued over the years to develop private label products for other country clubs and hotels she managed. Her dream of one day having her own collection of skin care products has now been fulfilled.