How to Wash a Chicken: Mastering the Business Presentation - Hardcover
$24.95
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Jim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc. How to Wash a Chicken is not a book about public speaking (or chickens), it's a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success. All too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that's applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.
How to Wash a Chicken: Mastering the Business Presentation - Hardcover
$24.95
by Tim Calkins (Author)
Winner of the Foreword INDIES Book of the Year Award for Business and Economics
Winner of the IndieReader Discovery Award for Top Business Book Winner of the Eric Hoffer Award "Clear, practical, thorough and right on the mark. It's a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone's bookshelf."Jim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc. How to Wash a Chicken is not a book about public speaking (or chickens), it's a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success. All too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that's applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.
Author Biography
Tim Calkins is an award-winning marketing professor, consultant, speaker, and author. He works with top corporations around the world, including Medtronic, AbbVie, Novo Nordisk, Abbott, and Gore. He is widely quoted in the media, such as NBC, CNN, The New York Times, The Wall Street Journal, and the Financial Times, where he provides insights on marketing and strategy stories. He founded and leads the Kellogg School Super Bowl Advertising Review, an annual event that has generated more than five billion media impressions. His previous books include How to Wash a Chicken: Mastering the Business Presentation, Breakthrough Marketing Plans, and Defending Your Brand. Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois, where he teaches marketing strategy, biomedical marketing, and influencer marketing.
Number of Pages: 264
Dimensions: 1 x 8.6 x 5.8 IN
Illustrated: Yes
Publication Date: September 25, 2018
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