How to Write a Good Advertisement - Paperback
$18.99
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How to Write a Good Advertisement - Paperback
$18.99
by Victor O. Schwab (Author)
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
Number of Pages: 252
Dimensions: 0.57 x 9.21 x 6.14 IN
Publication Date: October 05, 2015
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