Innovate the Way You Were Designed To: Using Design Driven Development to Create Products That Connect with Humans - Hardcover

by Tom Kramer (Author)

Innovate The Way You Were Designed To is an eye-opening look into the world of design and innovation from the perspective of first understanding how our human cognitive powers work when it comes to creative thought. Filled with anecdotes from 30 years of past experience, this book gives concrete examples of experiences from the design and development world. Learning about the author's path from art to medical device design puts a perspective around the basis for the book, and creates a strong connection between the intentional use of both sides of our brains and successful innovative outcomes in our design engineering innovation attempts. Utilizing our brain's inherent ability to create by understanding how it operates is the key thesis to the practical, step by step, process laid out in the book. The process is broken down into practical phases that act as a simple framework for any development project, with safeguards, best practices, and tested methodologies that will set the readers up for successful innovation projects of their own. The encouragement from this book is to get out there and use your inherent abilities to innovate and contribute to making this world a better place in your own unique way.