Lucian Bernhard - Hardcover
$75.00
Skip to product information
Lucian Bernhard - Hardcover
$75.00
by Lucian Bernhard (Artist), Christopher Long (Author)
The definitive account of German graphic designer Bernhard, who is heralded as the father of the sachplakat, or "object poster"
The German artist and designer Lucian Bernhard (1883-1972) was one of the great pioneers of graphic design. In a career spanning nearly five decades across Berlin and New York, Bernhard laid the basis for a new language of form and communication. His brilliant posters, advertisements, book designs and typefaces forged the look of the 20th century and continue to inspire his successors in the 21st.
Lucian Bernhard is the first volume dedicated to the rigorous exploration of Bernhard's legacy. Lavishly illustrated, the book features five chapters that chart the evolution of his life and career, from "changeling" to "advocate" to "adman." Acclaimed design historian Christopher Long guides the reader on this journey, revealing new truths and exploding old myths along the way. Rounding out this biographical account are plates showcasing select typefaces, books, magazines and pamphlets designed by Bernhard.
Christopher Long is a professor and chair of history/theory in the School of Architecture at the University of Texas at Austin.
Number of Pages: 272
Dimensions: 1.18 x 11.26 x 9.61 IN
Publication Date: November 12, 2024
Details
This product is crafted with quality materials to ensure durability and performance. Designed with your convenience in mind, it seamlessly fits into your everyday life.
Shipping & Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.
We are committed to ensuring a positive shopping experience for all our customers. If for any reason you wish to return an item, we invite you to reach out to our team for assistance, and we will evaluate every return request with care and consideration.
