Mission: Intangible: Managing Risk and Reputation to Create Enterprise Value - Paperback

by Nir Kossovsky (Author), Dr Nir Kossovsky (Author)

In Managing Risk and Reputation to Create Enterprise Value, the CEO of Steel City Re shares value-creating strategies for conquering headline risks that will help company executives, C-suite leaders, and directors protect the most critical components of their businesses.

Dr. Nir Kossovsky has spent the last thirty years increasing, protecting, and restoring intangible asset value and together with Todd Miller, a public relations expert, provides convincing and tangible methods for protecting a company's assets, driving value, and making the business case. Business leaders will learn how to:

• Identify intangible assets and how they contribute to a company's enterprise value
• Build a business case for resources and achieve a healthy return on investment
• Mitigate risks that may damage the value of intangible assets
• Realize how superior management of intangible assets creates a competitive edge
• Develop better communication strategies for stakeholders

Author Biography

Dr. Nir Kossovsky earned an MBA from the University of Southern California, an MD from the University of Chicago, a BA in Philosophy from the University of Pittsburgh, and is a graduate of the Naval War College. He is currently CEO of Steel City Re and Executive Secretary of the Intangible Asset Finance Society. Todd A. Miller holds a BA in History from the University of Michigan and is principal of Todd Miller & Associates, a Pittsburgh marketing and public relations consulting firm. Todd's background includes public affairs, lobbying roles, and serving as a staff writer and researcher for John McLaughlin of The McLaughlin Group news program.