Principles of Psychology - Paperback
by William N. Schoenfeld (Author), Fred S. Keller (Author)
Reprint of a 1950 book, reprinted in 1995 by the B. F. Skinner Foundation.
Author Biography
Fred S. Keller and William Schoenfeld taught at Columbia University when this book was written. They designed the content for their Introductory psychology course, a course that included a lab in which students taught rats the processes described. The book follows topics typically taught in Psychology courses, explaining them using the scientific analysis first developed by B. F. Skinner. The principles described form the basis of Applied Behavior Analysis today. Keller continued his interest in education and developed the Personalized System of Instruction (PSI).
Details
This product is crafted with quality materials to ensure durability and performance. Designed with your convenience in mind, it seamlessly fits into your everyday life.
Shipping & Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.
We are committed to ensuring a positive shopping experience for all our customers. If for any reason you wish to return an item, we invite you to reach out to our team for assistance, and we will evaluate every return request with care and consideration.