Qualitative Content Analysis: A Step-By-Step Guide - Paperback

by Philipp Mayring (Author)

In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data.

Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher.

To support you in choosing the best approach for your research, this book includes:
- Examples of how QCA can be applied to various research processes
- An introduction to text analysis and its different approaches
- Discussions of how to use QCA software to benefit your research
- An online how-to manual to help you get the most out of QCAmap software.

It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.

Author Biography

Philipp Mayring, born in 1952, studied psychology, education and sociology at Ludwigs-Maximilians University Munich. He is now retired professor for psychological methodology at Alps-Adria University Klagenfurt, was president of the German Association of Evaluation DeGEval and head of the Center for Evaluation and Research Consulting ZEF. He is now head of the Association for Supporting Qualitative Research ASQ, Klagenfurt.