Retail Management: Complete Planning and Strategy Framework - Paperback

by Argha Ray (Author)

2nd EDITION BEST FOR BEGINNERS Starting from local grocery shop to large and expensive product showrooms, we are all familiar with retailing. Basically it's a form of business where a retailer purchases products and sells them at higher rates to get a profit, as simple as that. But in actual practice it is not so simple. Some retailers dominate the market, while others fail at their very initial year only. This is because it is not only buying and selling, but involves several other smart planning, strategy framing, analysis and management. Before one starts, he or she must know about all of these concepts and learn about retail management in detail. With "Retail Management: Complete Planning and Strategy Framework", start learning about retailing business from scratch. Get complete concept about market segmentation and targeting, product planning, pricing strategy, site location criteria and methods, CRM programs, HR management, performance analysis and so on. Contents-Chapter 1- Introduction to Retailing Business Chapter 2- Basics of Retailing Chapter 3: Consumer Behavior Chapter 4: Strategy Frameworks Chapter 5: Retail location Chapter 6: Store Design Chapter 7: Merchandise Planning Chapter 8: Retail Pricing Chapter 9: Sale Promotion Chapter 10: HR Management Chapter 11: Customer Experience Chapter 12: Retail Analysis Chapter 13: Online Retailing Chapter 14: Case Study