Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages - Hardcover
$198.00
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Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages - Hardcover
$198.00
by Thomas Kenny (Author)
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.
Author Biography
Thomas Kenny is assistant professor, chairperson, and director of the TV Studio for the communications department at Molloy University.
Number of Pages: 214
Dimensions: 0.63 x 9 x 6 IN
Illustrated: Yes
Publication Date: April 25, 2023
Details
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