Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life - Paperback
$16.99
Skip to product information
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life - Paperback
$16.99
Shipping calculated at checkout.
by Lisa Cron (Author)
"A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."--Seth Godin, author of The Practice
A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author of Wired for Story Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive, story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of story. Use it wisely.Author Biography
Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers' Program. She lives in Santa Monica, California.
Number of Pages: 272
Dimensions: 1 x 8.3 x 5.6 IN
Publication Date: March 02, 2021
Details
This product is crafted with quality materials to ensure durability and performance. Designed with your convenience in mind, it seamlessly fits into your everyday life.
Shipping & Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.
We are committed to ensuring a positive shopping experience for all our customers. If for any reason you wish to return an item, we invite you to reach out to our team for assistance, and we will evaluate every return request with care and consideration.
