Strategic Management: An Executive Perspective - Hardcover
$49.93
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Strategic Management: An Executive Perspective - Hardcover
$49.93
by Cornelis a. de Kluyver (Author), John a. Pearce (Author)
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.
Number of Pages: 274
Dimensions: 0.63 x 9 x 6 IN
Publication Date: January 26, 2015
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