Strategic Marketing for High Technology Products: An Integrated Approach - Paperback
$97.18
Skip to product information
Strategic Marketing for High Technology Products: An Integrated Approach - Paperback
$97.18
by Thomas Fotiadis (Author)
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f
Author Biography
Thomas Fotiadis is Associate Professor of Marketing and is Director of the Marketing Lab, Department of Production and Management Engineering, Democritus University of Thrace in Greece.
Number of Pages: 194
Dimensions: 0.7 x 9.1 x 6 IN
Publication Date: August 14, 2020
Details
This product is crafted with quality materials to ensure durability and performance. Designed with your convenience in mind, it seamlessly fits into your everyday life.
Shipping & Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.
We are committed to ensuring a positive shopping experience for all our customers. If for any reason you wish to return an item, we invite you to reach out to our team for assistance, and we will evaluate every return request with care and consideration.
