Taken for a Ride: How Daimler-Benz Drove Off with Chrysler - Paperback
$18.99
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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler - Paperback
$18.99
by Bill Vlasic (Author), Bradley A. Stertz (Author)
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Back Jacket
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Number of Pages: 432
Dimensions: 0.99 x 8.08 x 5.34 IN
Publication Date: June 19, 2001
Award: Great Lakes Book Awards (2001)
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