Tanked in Cincinnati: Fortune & Calamity in the Beer Business - Paperback

by Michael D. Morgan (Author), Bret D. Kollmann Baker (Author)

For most, beer is a beverage. To a brave few, it's a lifestyle.

In Tanked in Cincinnati, Mike Morgan and Bret Kollmann Baker drink a few brews with the region's most legendary brewers, beer reps, and bar owners and take a soul-searching look at why some great ideas succeed wildly, and others ignite a dumpster fire. Along the way, they embrace the nostalgia for the early days in craft beer, answer what it's like to be the number one enemy of Anheuser-Busch, and ask hard hitting questions like, "Why are there so many kids in this tap room?"

With interviews from Jim Koch of Boston Beer Co., "Mr. Cincinnati" Jim Tarbell, "Beer Dave" Gausepohl, Scott LaFollette of the late Blank Slate, Bryant Goulding of Rhinegeist Brewing Co., and more, Morgan and Kollmann Baker discover how a city once synonymous with America's best beer lost its beer identity and then reclaimed it with a vengeance.

Author Biography

Bret Kollmann Baker is one of the co-owners of Urban Artifact, America's largest fruit brewery. He's also the United States Brewery Ambassador for Les Vergers Boiron. Michael D. Morgan teaches beer courses and oversees the Brewing Industry Certificate program at the University of Cincinnati. He's the author of Over-the-Rhine: When Beer Was King (2010) and Cincinnati Beer (2019). Together, Baker and Morgan cohost the Brew Skies Happy Hour podcast, an extensive, ongoing history of American craft beer. They also host Brew Skies Booze Newz, a YouTube show where they provide a weekly recap of news from the alcoholic beverage industry.