Tarzan Economics: Eight Principles for Pivoting Through Disruption - Hardcover
by Will Page (Based on a Book by)
Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's Chief Economist has crafted "a compelling and generous read" (Scott Galloway) that provides the tools to recognize and adapt to disruption in any industry.
A rare book of economics offering actionable takeaways in easy-to-understand language, Tarzan Economics is the must-read book for anyone staring at their own Napster moment and wishing they knew how to fail-safe their business.
Author Biography
Will Page, Chief Economist at Spotify, previously held the same title at PRS for Music - where he published pioneering work on Adding Up the Industry, the Long Tail and Radiohead's In Rainbows - memorably asking whether legal free could compete with illegal free. Using economic and statistical arguments, he had a pivotal role in saving BBC 6Music.
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