The 1992 Presidential Campaign: A Communication Perspective - Paperback

by Robert E. Denton Jr (Editor)

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of significant symbols through human communication. As we attempt to make sense of our environment, political bits of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective. Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, electronic town hall meetings, and C-Span.

Author Biography

ROBERT E. DENTON JR. is Professor of Communication Studies at Virginia Polytechnic Institute and State University. He is the editor of two Praeger Series, Political Communication and Presidential Studies, and is the author, coauthor, or editor of nine books, including The Media and the Persian Gulf War (Praeger, 1993), Ethical Dimensions of Political Communication (Praeger, 1991), and Political Communication in America (second edition) (Praeger, 1990).