The Content Pool: Leveraging Your Company's Largest Hidden Asset - Paperback
$43.13
Skip to product information
The Content Pool: Leveraging Your Company's Largest Hidden Asset - Paperback
$43.13
by Alan J. Porter (Author), Douglas Potter (Illustrator)
All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.
Number of Pages: 246
Dimensions: 0.52 x 8.5 x 5.5 IN
Publication Date: February 27, 2012
Details
This product is crafted with quality materials to ensure durability and performance. Designed with your convenience in mind, it seamlessly fits into your everyday life.
Shipping & Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.
We are committed to ensuring a positive shopping experience for all our customers. If for any reason you wish to return an item, we invite you to reach out to our team for assistance, and we will evaluate every return request with care and consideration.
