The Lean Approach to Digital Transformation: From Customer to Code and from Code to Customer - Paperback

by Yves Caseau (Author)

The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.

Author Biography

Yves Caseau has been the Director of Information Systems for the Michelin Group since October 2017. He was previously the Digital Director of the AXA Group, in charge of the development of innovative digital applications and IT coordination in the digital domain.

He was Deputy CEO of Technologies, Services and Innovation of Bouygues Telecom from 2007 to 2013, in particular in charge of the development of new products for the fixed network. He was the CIO (Director of Information Systems) of Bouygues Telecom from 2001 to 2006. He taught the course "Theory and practice of information systems" at Polytechnique and frequently speaks as a guest speaker on architecture. information systems.

Yves devoted the first part of his scientific career - which began at the "Marcoussis Laboratories" of Alcatel-Alstom - to software engineering, object programming, and artificial intelligence. He then turned to research operations in the 1990s at Telcordia (USA) then in the Bouygues Group, which he joined in 1994.

A former student of ENS (Ulm), Yves Caseau holds a doctorate and an authorization to supervise research in computer science (Paris XI and Paris VII), as well as an MBA from the College of Engineers. He is a member of the Academy of Technologies and author of three books at Dunod: "Urbanization, BPM and SOA" (2005), "Performance of the Information System" (2007), and "Process and Enterprise 2.0" (2011).