The Lean Cmo: How a Small Marketing Budget Can Produce Big Results - Paperback
$24.23
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The Lean Cmo: How a Small Marketing Budget Can Produce Big Results - Paperback
$24.23
by Dwight Holcomb (Author)
The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won't find a book filled with a high-dollar approach. Instead, you'll find a marketing system that's lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.
Number of Pages: 116
Dimensions: 0.24 x 8.5 x 5.5 IN
Publication Date: January 17, 2019
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