The Secret Product Manager Handbook - Paperback

by Nils Davis (Author)

"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn:

• The real reason people choose to buy a product - it's not about how "good" the product is!
• How to get the very best from your developers.
• The 5-word phrase that can accelerate sales and marketing.
• The best ways to talk to executives and customers about what you're building.

Author Biography

Nils Davis has more than 20 years of experience as a senior product management leader in high-tech startups. He's been responsible for multiple enterprise software products from idea to delivery. He has a unique and powerful combination of technical, product, marketing, and business skills. His particular strength is clearly explaining complex ideas so anyone can understand them. Nils lives in Menlo Park, California.