The Ultimate Sales Funnel: Understanding The Mindset of Your Customer - Paperback

by Lon Safko (Author)

I have been studying sales, marketing, and the "sales funnel" for more than 30 years. There have been many iterations of the funnel over the past three decades. This has made it easier for myself and many others in business. Helping us to understand the mind set and activities necessary to convert people to prospects then prospects to customers. The problem with the previous sales funnels were, they never really seem to tell the whole story. Many pieces of the prospects mindset were unaccounted for. Here is a new version of the age old sales funnel, The Ultimate Sales Funnel that finally tells the whole story. Included is the visual graphic of the sales funnel that shows all of its intricate components. Take a moment to look at The Ultimate Sales Funnel image inside of this book. It is the only image you are going to see throughout this book. It is all you need. Please refer back to this image as we discuss all of its components. You will recognize many of the pieces from previous funnel images, but maybe not all. Here is The Ultimate Sales Funnel.