Truth & Dare: Inside Out Marketing - Paperback

by Stacey R. Ruth (Author)

Today's marketers - from CMOs to sole proprietors - have an endless, often overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Truth & Dare proposes that the answer is not the marketing strategy, spend, content, or placement. Instead, it asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, Truth & Dare guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out.

Author Biography

Stacey Ruth is a highly acclaimed entrepreneur and marketer. Over the past 25 years she has accumulated numerous awards and certifications, including Certified ROI Professional, Top 50 Entrepreneurs by Catalyst Magazine, Top 100 Event Agencies by Event Marketer Magazine, Top Meeting Planners to Watch in Convention South Magazine. She has been a founding partner of two multi-million dollar agencies: The WOW Factory, and most recently, Actio Marketing. Through her experience with Fortune 1000 companies as well as start-ups, she has seen over and over again the common challenges every marketer faces, regardless of their level of expertise. She shares with organizations and individuals how skill can be meaningless when a sense of Purpose is lacking or discordant. Her unique technique of unearthing key assumptions that undermine success is truly remarkable, and she shares it through her books, her blog, Insight Out, her writing, her presentations and seminars, as well as one-on-one coaching.