You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference - Paperback

by Marc W. Halpert (Author)

This is the only book on the market specifically aimed at teaching LinkedIn concepts to nonprofit professionals. You: One person making a difference, telling us what's dear to you and meaningful in your work, as only you can Appear the best you can be on LinkedIn, approachable and active, so we can cheer you on as you achieve your next milestones Be sure your personal LinkedIn profile fits within the intentions of your nonprofit organization's brand. Us: The power of the group's coordinated message, inspiring and successful The message to the business community on LinkedIn must be on-point and concise, everyone in the organization showing a side of the mission in their individual profiles, with no weak links. Them: All kinds of people who have not yet contributed to your cause but are available to you to research and selectively market to When they are inspired by your cause, they offer you their expertise, time, and money On LinkedIn, they are business people and business entities: attention-deprived, questioning, and return-on-investment-driven Appeal to both their intellect and their emotional desire to help, as we all pay it forward. Are the three incompatible? Not if you work on LinkedIn using the concepts I show you. Cohesive? Certainly. This will take work, but it is attainable. Feed and cultivate it continually. Collaborative? Ah, the best of all worlds, all three rowing the boat in the same direction.

Author Biography

Marc W Halpert is a self-described "multi-preneur." Since leaving the corporate finance world in 2001, Marc has started 3 companies, all of which he still operates. Two of those companies provide guidance and consulting to nonprofits, NGOs, membership associations and trade organizations: - smartest use of secure, electronic payment techniques for events, fundraising, memberships to professional associations (e-giving) - spreading his LinkedIn and networking evangelism to train and coach nonprofit professionals and those people in many other walks of life who support their mission (connect2collaborate). In all his LinkedIn training and coaching, he draws on his business background and multi-preneurial experience to offer professionals the opportunity to better explain their brand and positioning on their LinkedIn profile pages: who they really are and why them vs. the competition. As a LinkedIn trainer, Marc has been recognized as a high-energy speaker at national and regional conferences and instructor to sales/ marketing and HR/training departments at large and small professional service firms and businesses. He is one of a handful of "evangelists" to train nonprofits to cultivate their talent pool, volunteer, board member and donor development opportunities. His specialty in customized personal coaching has helped individuals in all walks of life and industries to use LinkedIn to better achieve their professional goals. Marc has authored numerous articles on innovations using the latest LinkedIn techniques for self-branding in national publications, both in paper and online. He serves as a subject matter expert for the business, technology and social media press. He has been heard frequently on radio and seen on TV giving LinkedIn advice on their business reports. He blogs every business day with a LinkedIn Nugget https: //connect2collaborate.wordpress.com/todays-linkedin-nugget. His book for the American Bar Association titled "LinkedIn Marketing Techniques for Law and Professional Practices: Techniques that Excel," was published in June 2017. This is his second book.