12 Step Approach to Sponsorships: The Step-byStep Guide to Acquiring Sponsors & Maintaining Relationships - Paperback

by Lynn F. Austin (Author)

This book is designed to help you learn how to get sponsorship funding for your programs, events and activities. The inspiration behind writing this book was to educate people as well as save them valuable time, energy and frustration in getting companies and organizations to sponsor their programs, events and activities. In this book, I share with you inside information to "crack the code" so that you can achieve the same results as many who have learned and applied these tips from my workshops held throughout. The 12 Step process for winning sponsorships includes how to 1) identify the best companies to target for your program; 2) develop and deliver a compelling proposal; 3) to negotiate to get to the "yes"; 4) capture and present the right measurements; and 5) maintain good and effective relationships for future sponsorship opportunities and much more.

Author Biography

Lynn F. Austin is a managing director, Austin Group Consulting, LLC. Ms Austin's professional portfolio includes executive and leadership roles at Aston Martin, Jaguar, Land Rover and Harley-Davidson Motor Company where among her responsibilities she rejected and approved thousands of sponsorship proposals. After more than 15 years working for Fortune 100 companies with responsibilities reviewing and approving sponsorships for small, large and non profit organizations, she developed a workshop series to help others not only understand, but "crack the code" in getting their programs funded. Lynn has taught the contents of book throughout the country for organizations like National Coalition of 100 Black Women, Bikers Empowerment Training Conference and others. She enjoys riding motorcycles, hiking, reading, traveling and spending time with family and friends.