Business Anthropology: The Basics - Paperback
$43.72
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Business Anthropology: The Basics - Paperback
$43.72
by Timothy de Waal Malefyt (Author)
This book is an accessible and engaging text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to address real life situations they encounter.
Author Biography
Timothy de Waal Malefyt is Clinical Professor of Marketing at the Gabelli School of Business, Fordham University, New York. A trained anthropologist with over 15 years of corporate experience in advertising firms, he teaches consumer insights and business anthropology to help students understand issues and solve problems.
Number of Pages: 202
Dimensions: 0.45 x 7.81 x 5.06 IN
Publication Date: December 15, 2023
Details
This product is crafted with quality materials to ensure durability and performance. Designed with your convenience in mind, it seamlessly fits into your everyday life.
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