Direct Mail in a Digital World - Paperback

by Patrick F. Pendergast (Author)

Who says that Direct Mail is dead! In the digital age, everyone thinks email is the best marketing tool. Pat Pendergast details for you specific methods and processes he is using for Direct Mail success. Don't waste your hard earned money on a poorly conceived Direct Mail campaign. ROI (return on investment) is how you need to think and plan for a successful Direct Mail campaign. A 2% response rate is old news. You want to think lifetime value of a customer. Testing will also help you find the best mailing list and demographic for your product. Testing different prices will determine your price point. A Direct Mail campaign, when executed correctly, will continue to bring you sales and profits over and over again.

Author Biography

Patrick Pendergast, started is entrepreneurial career at the age of 13, operating a newspaper route on his bike. He realized his love for printing with his first printing class in 8th grade. After receiving his degree in printing and working in the printing field for 6 years, he purchasing a printing and mailing franchise in 1988. Over the next 26 years, Mr. Pendergast continued to grow his printing and mailing companies with Direct Mail Marketing. Sharing his Direct Mail secrets is part of his plan to help every entrepreneur he meets.