Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing - Hardcover
$178.18
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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing - Hardcover
$178.18
by D. Sutton (Author)
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Author Biography
DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.
Number of Pages: 210
Dimensions: 0.7 x 8.3 x 5.6 IN
Illustrated: Yes
Publication Date: October 13, 2009
Details
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