Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer - Paperback
$24.46
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Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer - Paperback
$24.46
by Katrina McCarter (Author)
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?
Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.
Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums.
- Recognise the diverse nature of mums
- Avoid the nine mistakes most businesses make
- Attract mums to your business, then turn them into raving fans
- Harness the power of social media and word of mouth advertising
- Grow your business through partnerships
By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
Number of Pages: 242
Dimensions: 0.55 x 8.27 x 5.83 IN
Publication Date: September 13, 2016
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