Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business - Paperback

by Simona Covel (Author)

Whether you've got a robust budget or you're bootstrapping your way to the top, this book gives you the tools to launch an empire.

Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how:

• Dollar Shave Club mastered the inexpensive viral video- and rocketed to success
• Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way
• SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation

Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more.

Author Biography

SIMONA COVEL is an award-winning writer and editor. A content strategist with deep expertise in both business journalism and marketing, she has helped countless organizations get noticed in a crowded marketplace. As a journalist, she covered small business and entrepreneurship for The Wall Street Journal, and served as an editor at Inc. magazine.