Social Entrepreneurship for Dummies - Paperback

by Mark Durieux (Author), Robert Stebbins (Author)

Discover how to bring social responsibility to your business

In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.

This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today.

• A complete reference on the ideas and processes associated with social entrepreneurship
• Provides a foundation and business plan for those looking to create their own socially oriented business venture

Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

Back Jacket

Learn to:

• Start and run a socially conscious enterprise
• Use today's most progressive business tools
• Incorporate socially responsible concepts into your business plan
• Implement ideas and processes

Bring social responsibility to your business and beyond

In today's world, your bottom line isn't measured by financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility using the latest innovations. Whether you're just starting a business or you're looking for a way to increase your group's environmental and social effects, this practical, hands-on guide has you covered.

• Social entrepreneurship 101 -- get a grasp on the fundamental concepts of social entrepreneurship and learn how you can add compassion to your own social enterprise
• A smorgasbord of social change -- discover the many areas in which social entrepreneurship has flourished and get a look at where more work still needs to be done
• The recipe for success -- get your own organization up and running and find out how to use networking and the media to keep it alive and well
• Be a successful captain of social entrepreneurship -- take a look at how leadership and good management are essential to keeping your social enterprise on track
• Bureaucracy and social enterprise -- keep bureaucracy under control and get guidance on going corporate

Open the book and find:

• Some early examples of social enterprises
• Where social entrepreneurship fits in your community
• How to communicate for social change
• Current trends -- and how you can harness them
• The importance of networking
• Tips for dealing with bureaucracy
• How to keep your organization strong for the long haul
• Great areas ripe for social entrepreneurial action

Author Biography

Mark B. Durieux, PhD, is an applied and clinical sociologist who teaches and consults widely on the practice of social entrepreneurship. Robert A. Stebbins, PhD, is a Faculty Professor and Professor Emeritus at the University of Calgary and is known for his research on leisure and volunteering.