The Good Communicator: How to Make Sustainability Irresistible - Paperback

by Virginia Cinquemani (Author), Mike Barry (Foreword by)

Business Book Awards 2026 Shortlisted in Change & Sustainability category

If you're a sustainability or ESG leader struggling to sell sustainability to your board, clients and team, this is for you.

Despite the growing public interest in sustainability, the planet is still warming up year on year, with catastrophic consequences. Resistance to change, vested interests in industry and contradictory legislation all contribute to this slow progress.

Businesses have a key role to play in addressing the issue before it's too late, and sustainability leaders like you can accelerate this transformation with more effective and tailored communication.

Rather than simply conveying facts and data, discover how to inspire and influence others by crafting your message so that you can collaborate and co-create new futures.

Using a practical, proven framework based on coaching and negotiation techniques, this book demystifies the approach to influencing others, eliminating the frustration you experience in the boardroom and office, and empowering you to make more impact.

Your words can inspire decision-makers to commit to action beyond words: better communication is key to solving the climate crisis.

Back Jacket

If you're a sustainability or ESG leader struggling to sell sustainability to your board, clients and team, this is for you.

Despite the growing public interest in sustainability, the planet is still warming up year on year, with catastrophic consequences. Resistance to change, vested interests in industry and contradictory legislation all contribute to this slow progress.

Businesses have a key role to play in addressing the issue before it's too late, and sustainability leaders like you can accelerate this transformation with more effective and tailored communication.

Rather than simply conveying facts and data, discover how to inspire and influence others by crafting your message so that you can collaborate and co-create new futures.

Using a practical, proven framework based on coaching and negotiation techniques, this book demystifies the approach to influencing others, eliminating the frustration you experience in the boardroom and office, and empowering you to make more impact.

Your words can inspire decision-makers to commit to action beyond words: better communication is key to solving the climate crisis.

Virginia Cinquemani is an accredited transformational coach and sustainability trainer with over 20 years of experience in the sustainability field. She has trained thousands of sustainability professionals throughout her career and focused entirely on soft skills training and coaching since founding her company, Green Gorilla, in 2018.

Author Biography

Virginia Cinquemani is an accredited transformational coach and sustainability trainer with over 20 years of experience in the sustainability field. She has trained thousands of sustainability professionals throughout her career and focused entirely on soft skills training and coaching since founding her company, Green Gorilla, in 2018.