Why Sell Tacos in Africa?: Building a Business Through Change and Uncertainty - Paperback

by Paul Oberschneider (Author)

Ever wonder what it's like to set off and start your own business? Does uncertainty, fear and the outcome of possible failure scare you? Do you procrastinate and things never seem to get off the ground?

If any of that sounds familiar, know this; you're in good company! Every entrepreneur struggles with known and unknown risks. But the successful ones just crack on regardless. Successful businesses are built over time by taking small actions every day. It's about solving problems; it's about being able to pivot when necessary, and having a sense that what you are doing has purpose. Those small steps build momentum, until at one moment there is a confluence of things that all come together.

Bottom line; there are no magic beans

In Why Sell Tacos in Africa? join Paul Oberschneider, a successful entrepreneur and property developer, as he takes you through his journey of how, starting with nothing, he built one of the best teams and the largest property development and advisory business from 1991 to 2010 in Central and Eastern Europe, in a time of great transition and uncertainty.

Wake up to the possibility, as he did, that success is right around the corner, whether you can see it or not; you just need to take a step at a time, have faith, and stay focused. There will never be the perfect moment; and the longer you wait, the less likely you will be to succeed. Paul learned you don't need to have all the answers, but you need to face uncertainty and keep solving problems.